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Outdoor Retailer Fjällräven Launches Peer-to-Peer Resale Marketplace

Retail TouchPoints

Swedish outdoor apparel and gear retailer Fjällräven has launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace powered by Archive that is designed to give a second life to products and reinforce the brand’s mission to reduce waste and promote circularity.

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Adidas Opens First TERREX Outdoor-Lifestyle Store in Canada

Retail TouchPoints

Adidas has brought its TERREX outdoor brand to Vancouver, British Columbia’s Kitsilano neighborhood with a new brick-and-mortar store. As TERREX expands its brick-and-mortar presence, location scouting for the label has been focused on areas that are known to attract outdoor enthusiasts. according to Hypebeast.

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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

Academy Sports + Outdoors will extend its use of Revionics’ pricing intelligence software. Revionics LLC, an Aptos Company, provides enterprise retailers with science-based solutions for pricing, promotions and markdowns.

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Taking Your Pooch on an Outdoor Trek? Petco and Backcountry Debut Gear Line for Dogs

Retail TouchPoints

Blending Petco Health and Wellness Company ’s expertise in animal care and Backcountry ’s trusted position in outdoor specialty goods, the retailers have partnered on a new line of gear to help consumers travel and explore safely with their dogs. A second line will be released for autumn.

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REI Names New Chief People Officer, Promotes Merchandising and Private Label Execs

Retail TouchPoints

REI has hired Apple Musni as its new Chief People Officer, effective March 20, and promoted two executives to leadership positions: Chris Speyer has been named SVP and Chief Merchandising Officer, and Isabelle Portilla has been promoted to VP, Co-op Brands, effective immediately.

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Kathmandu’s BioDown jacket boosts outdoor wear brand’s sustainability cred

Inside Retail

Outdoor fashion brand Kathmandu is taking a significant step on its sustainability path by launching a new innovation – a biodegradable jacket made from a material it calls BioDown. The post Kathmandu’s BioDown jacket boosts outdoor wear brand’s sustainability cred appeared first on Inside Retail.

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Aqua Pura encourages families outdoors this summer with a new on-pack promotion

Retail Times

Aqua Pura, the Natural Mineral Water brand from the rolling hills of Cumbria, has launched a new on-pack promotion as part of its rebrand. The promotion has been designed to encourage families to spend more time together outdoors and go on adventures come rain or shine.

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