Authentic Brands Buys IP of Iconic Boot Brand, Plans Global Expansion
Retail TouchPoints
JUNE 6, 2023
Authentic Brands Group (Authentic) has purchased the intellectual property of Hunter , the 160-year-old British heritage brand, famous for its iconic Original Wellington boot, that has evolved into an outdoor lifestyle brand. Marc Fisher Footwear will take on the Hunter brand’s footwear design, wholesale and ecommerce operations.
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