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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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5 Lessons from the Bob’s Stores Bankruptcy

Retail TouchPoints

The retailer filed for Chapter 11 bankruptcy in June and was unable to secure the necessary financing to keep its 21 brick-and-mortar locations open; all will be closed. Others have been forced to significantly reduce their number of locations or restructure to stay afloat. The official date of closure was July 14, 2024.

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Unlocking the Power of Data: How Retailers Can Use Big Data to Drive Growth

365 Retail

Retailers can better divide their clientele and precisely target marketing initiatives. Enhancing Marketing Strategies with Big Data Big Data is transforming retail marketing strategy. For a new line of sports apparel, a shop might target a group of consumers who often buy athletic wear by means of advertising.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

No matter how brands fared during COVID, one thing is now certain: retailers can no longer rely on physical locations alone as a way to drive store traffic and sales. Instead, it’s the combination of physical location and consumer experience. But re-establishing a physical footprint doesn’t alone ensure success.

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How Retailers Decide Which New Products to Stock

Retail Bound

This decision can be influenced by many factors, such as the product’s target market, its price point, and its shelf life. The product’s target market. The Product Target Market. When new products are developed, it is important to consider the target market.

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PROJECT Presents 2021 Global Event Calendar

Independent Retailer

Inspired by recent global trends that align men’s and women’s markets, PROJECT will now unite the entire contemporary market to feature both men’s and women’s brands. PROJECT will also feature seasonally updated onsite “curations,” such as Made in the USA, Minority-Owned, and Sustainable brands.

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The importance of audience segmentation in Retail Media Networks

Shopper Motion

This type of segmentation divides the audience based on their location, such as by country, region, or city. There are several benefits to using audience segmentation in retail media networks , including: Targeted marketing and advertising. Improved ROI on marketing efforts. Geographical segmentation in Retail Media.