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Is Price Matching the Right Strategy for You?

Wiser

Before we get into the specifics, it’s important that you know what price matching is, and what it’s used for. Price matching is when a retailer lowers a product’s price to match another competitor in the same market. This way, the retailer is more likely to make a sale right then and there.

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Is Price Matching the Right Strategy for You?

Wiser

This is when one retailer agrees to match a lower price from a competitor, typically if the shopper presents evidence of the better price. . In today’s hyper-competitive retail market, price matching may seem like a good idea. Let’s look at the pros and cons of price matching to find out. .