The Step-Up in Ecommerce Sneaker Fraud
Retail TouchPoints
JUNE 8, 2023
With top companies releasing limited “drops” of desired products, limited-edition sneakers can sell for hundreds or thousands of dollars over their original retail price. The market is driven by “sneakerheads” and resellers, often using bots to buy up large quantities of in-demand sneakers, leading to shortages for regular consumers.
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