Why Gen Z males are filing away at old-school beauty stereotypes
Inside Retail
NOVEMBER 7, 2021
The number of male clientele at nail salons in the US and Europe is increasing every year. Mass-market beauty brand Zoya has also added a men’s starter manicure kit to its offering, marketed as promoting stronger and healthier nails. Nail salon owners hope all this buzz surrounding male nail art will usher in new customers.
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