Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge
Retail TouchPoints
NOVEMBER 13, 2020
Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.
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