Remove Brand Management Remove Marketing Remove Returns Remove Target Market
article thumbnail

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. We saw a change in our customer and how she interacted with the brand.

Marketing 130
article thumbnail

Clear vision – omnichannel retailing for optical brands

I Vend

Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.