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Is Price Matching the Right Strategy for You?

Wiser

The purpose of this strategy is to provide the best price for shoppers and improve customer loyalty, which can lead to more purchases in the future. In today’s hyper-competitive retail market, a price match policy may seem like a good idea. Let’s look at the pros and cons of price matching to find out.

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Is Price Matching the Right Strategy for You?

Wiser

This is when one retailer agrees to match a lower price from a competitor, typically if the shopper presents evidence of the better price. . In today’s hyper-competitive retail market, price matching may seem like a good idea. Let’s look at the pros and cons of price matching to find out. .