Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience
Retail TouchPoints
JULY 25, 2024
The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.
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