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For example, in the grocery and apparel sectors, resets usually happen quarterly to ensure new seasonal products get greater prominence on shelves. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. Emphasize Visual Merchandising.
The Target Syndrome Think about the last time you shopped at a Target store. Chances are, even if you went in to buy a bottle of glass cleaner you spent at least $50 on things you hadn’t planned on purchasing. We call this “The Target Syndrome” because it doesn’t happen in other big box stores. How much did you spend?
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