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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

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Target Australia’s new plan to appeal to everyday mums and dads

Inside Retail

We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going forward. IR: Can you tell me more about the long-term plans for this campaign? IR: How does the look and feel and tone of this campaign differ from Target’s marketing activities in the past?

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Under Armour announces ambitious UK expansion plans with series of pioneering new retail stores

A1 Retail

Under Armour will open three new brand-owned stores in key cities throughout the UK over the next couple of months, following significant growth and consumer demand in the market. The plans are a testament to Under Armour’s rapid expansion across EMEA since establishing a presence in the market just over a decade ago.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Everything is going according to plan.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Marketing professionals in the retail sector should recognize social media’s influence on public sensitivity to photographic style. Budding retail photographers and Instagram marketers can benefit by following their lead and developing broader image-making range. Most importantly, loosen up! Put the differentiators in frame.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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