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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 259
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Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter

A1 Retail

Ocean Outdoor has completed its premium digital out of home (DOOH) network in St James Quarter Edinburgh ahead of a series of international summer sports fixtures that started with the Euros and ends with the Paris 2024 Olympics. The campaign was planned through Dentsu X and Posterscope. million and a dwell time of 105 minutes.

Outdoor 45
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Target Australia’s new plan to appeal to everyday mums and dads

Inside Retail

We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going forward. IR: Can you tell me more about the long-term plans for this campaign? IR: How does the look and feel and tone of this campaign differ from Target’s marketing activities in the past?

Planning 130
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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Under Armour announces ambitious UK expansion plans with series of pioneering new retail stores

A1 Retail

Under Armour will open three new brand-owned stores in key cities throughout the UK over the next couple of months, following significant growth and consumer demand in the market. The plans are a testament to Under Armour’s rapid expansion across EMEA since establishing a presence in the market just over a decade ago.

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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Everything is going according to plan.

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Seasonal Success: Adapting Your In-Store Marketing for Year-Round Impact

CJ Retail Solutions

Because seasonal variations affect consumer behavior and purchase patterns, they have a significant impact on retail marketing strategies. In order to plan and carry out their marketing campaigns successfully, retailers need to be aware of these effects. Making Exhibitions according to Seasons. Making Use of Digital Media.