Best Practices for Selling on Amazon You May Be Missing
Retail TouchPoints
JANUARY 12, 2023
Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. It’s up to the brand or its agency to manage what your pricing policies will be and how you prevent being undercut by resellers on Amazon. Get as aggressive on promotions as possible.
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