How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%
Retail TouchPoints
FEBRUARY 22, 2021
The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.
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