Business Growth through Digital Transformation: The Case of Premium and Luxury Brands
Retail Focus
APRIL 4, 2024
At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion.
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