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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 247
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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Retail Trends for 2020

CJ Retail Solutions

Disruption, Responsibility and Veganism – effects on POS and retail. We’ve been saying (for what seems like many, many years) that one of the key upcoming retail trends will be a move towards enhancing engagement in store through digitalisation. Times are definitely changing, unsettled, disrupted….

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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

Consumers around the world either couldn’t go to their favourite restaurant due to public health restrictions or they prefered to avoid going outside altogether. For consumers these deals are very beneficial but for food delivery companies it puts them further in the red. By Tricia McKinnon : Let’s take a walk back in time.

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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. An Emerging Retail Trend. Today’s consumers are digital experts and gravitate toward online platforms where they can shop 24/7.

Shopping 241
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Wendy’s Brilliant Twitter Strategy & Its Top 22 Best Tweets

Indigo 9 Digital

The brand’s social media prowess has not gone unnoticed, in 2019 Wendy’s was named as the most innovative company in the social media category by Fast Company. Instead there is a team of five people that manage Wendy’s Twitter account. Some of the people are Wendy’s employees and others are from an agency. Do you like this content?

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. “We In 2019 when most brands were wondering if TikTok was a fad e.l.f.