How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data
Retail TouchPoints
DECEMBER 3, 2021
Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. But these legacy processes don’t work as well as they once did, and COVID made that fact hard to ignore. “A
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