St Kilda Mums rebrands as Our Village as its footprint expands
Inside Retail
MAY 8, 2024
St Kilda Mums, the Melbourne-based charity organisation, and its regional equivalents, Geelong Mums and Eureka Mums, are to rebrand as ‘Our Village’ with the financial assistance of L’Oréal Groupe. Founded in 2009 by a group of five mothers in St Kilda, the charity serves 79 local government districts in Victoria. Last year, the charity served over 20,000 newborns and toddlers in metropolitan and regional Victoria, rehoming over 65,000 goods worth more than $7 million.
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