Bestway Wholesale retailer scores following summer football promotion

The “Buy to Win” deal offered retailers a chance to win if they bought 20 cases of Coca-Cola, Coca-Cola Zero Sugar or Diet Coke over the eight weeks the promotion ran during the summer.

The winning outlet, Blackfield post office in Southampton, Hampshire, was picked from a prize draw at the end of the promotion.

Ayesha Noor, manager at the post office, said: “Winning the £5000 depot credit was a moment I will never forget.

“It will make a huge difference to us over the next few months: it was a super promotion, great fun to be part of and even better to win!”

Dawood Pervez, managing director at Bestway Wholesale, said: “We have worked closely with CCEP for a number of years and they have a thorough understanding of our customers and our business.

“This promotion was well conceived and well received and has been a win-win for both parties.

“It has also strengthened relationships between our depot staff and retailers.

“The scheme is a great example of how wholesalers and suppliers can work together for the benefit of the retailer.

“Not only did it smash all our expectations but it showcased the associated benefits of collaborative working with an offer that really met our customers’ needs.”