Unitas Wholesale launches new category guidance

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Unitas Wholesale has launched new category guidance on energy drinks and hard seltzers.

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The newest editions of Focus On, the new series of mini category guides designed to support independent retailers, highlight the opportunities that the energy drinks and hard seltzers categories present for independent retailers.

Unitas Wholesale has partnered with CCEP to provide key insights on Energy Drinks, and with Budweiser Brewing Group to help retailers understand the emerging licensed category, hard seltzers.

Plan for Profit category controller, Tracey Redfearn, said: “The new Focus On Energy Drinks guide will help independent retailers better understand this category of growth and the key brands driving this.

“Our Hard Seltzers Focus On guide introduces this emerging category and outlines how independent retailers can introduce hard seltzers into their store to take advantage of this opportunity.”

There are now eight editions of Focus On that are available for free at participating Unitas member wholesalers and are free to download via the Plan for Profit website and app.

Unitas Wholesale will be launching more Focus On guides throughout 2021.