Unitas Wholesale partners with leading brands to create category guides

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Unitas Wholesale has worked with Nestle Food & Beverages and Coca-Cola European Partners to develop two new category guides.

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‘Focus On’ by Plan for Profit is a brand-new series of mini category guides to support independent retailers across the UK, covering specific categories that typically feature in an independent convenience store. The guides highlight the opportunities that each category presents and include key insights and advice on the categories.

Plan for Profit category controller, Tracey Redfearn, said: “The new Focus On ‘Growing the Coffee Category’ guide will help independent retailers better understand the category as whole to take advantage of the shift to more premium coffee consumption at home.

“Our ‘Ready to Drink Coffee’ Focus On guide highlights the key opportunities within the ready-to-drink coffee category and outlines how independent retailers can grow sales in-store with expert range and merchandising advice on this growing category worth £166m plus.”