“Adidas and Nike had better get worried”: Reebok founder Joe Foster

Reebok founder Joe Foster
Image: Supplied
Reebok founder Joe Foster comes from a long line of shoemakers – his grandfather founded J.W. Foster and Sons in 1895 and pioneered the spiked running shoe. But it was his entrepreneurial instinct that helped turn Reebok, briefly, into the number one sportswear brand in the world. Here, we ask Foster about the brand’s growth prospects under its new owner, Authentic Brands Group, and what he’s learned since stepping away from the business over 30 years ago. Inside Retail: Like many brands t

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