Super Retail Group delivers record sales, eyes expansion

Super Retail Group has reported a “record” year of sales in its full-year results marked by a strong second-half performance – but its bottom line did not fare as well.

For the year to July 2, the business says sales grew 2.8 per cent to $3.55 billion although tax-paid net profit fell 20 per cent to $244.1 million.

Online sales grew 44 per cent to $601 million with click-and-collect accounting for 55 per cent of online sales — surging 73 per cent to $332 million. The number of active loyalty club members increased by 14 per cent to 9.2 million.

Sports retail subsidiary Rebel’s sales increased 1.3 per cent to $1.21 billion with strong performance registered in basketball and licensed products. While low foot traffic and shipment delays impacted business during the first half, the chain recovered steadily and stocks are now replenished.

Online sales grew 39 per cent contributing $268 million and representing 22 per cent of total sales.

Like-for-like sales for the year in the BCF division rose 4 per cent to $829.7 million, with online sales up 36 per cent to $117 million. Sales were particularly strong over the summer and Easter holiday periods.

June winter sales helped improve Macpac’s revenue by 15.3 per cent to $176.8 million. Key growth was seen in insulation apparel and rainwear categories in Australia as like-for-like sales increased by 12.4 per cent. In New Zealand, due to Covid-related restrictions on tourism, like-for-like sales fell 6.5 per cent.

Macpac’s e-commerce revenue grew 35 per cent to $41 million – representing 23 per cent of sales. The business says wholesale sales in this channel grew 95 per cent since its products were expanded to 200 outlets of BCF and Rebel stores.

Group MD and CEO, Anthony Heraghty, said the business has been focussing on transforming from a traditional brick-and-mortar retailer to an omnichannel retail business.

“The successful execution of our omni-retail strategy, our enhanced digital capability, proactive supply chain management, and an outstanding contribution from our team members were central to this performance,” he said.

“Our solid inventory levels enabled us to capture consumer demand when retail spending rebounded in the second quarter following the end of Covid-related lockdowns.”

Over the next two years, the business says it will make significant investments in leveraging its first-party data by launching a new loyalty program, creating a customer data platform and enhancing its customer analytics.

The retailer has plans to open 30 new stores across its four core businesses in the next financial year and add five new Rebel Customer Experience-format stores.

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