David Jones is expected to axe as many as 100 jobs as its department store operations are being reviewed under the new owner.

The company is in the process of improving store efficiency and eliminating tasks such as preparing sales reports for stores and office tasks, which can increasingly be done with the use of technology.

As a result, there will be redundancies within the business.

“We listened to our customers, frontline and management teams, and found there was duplication of effort and that our leaders want more time on the floor, leading and inspiring their teams, engaging with their customers and driving service outcomes,” a David Jones spokesperson told The Age.

“To enable our managers to spend more time with their team and customers, we are streamlining processes and eliminating tasks that are not focused on people or service.”

An unnamed source said up to 100 positions could be cut, and negotiations about the changes are still under way.

Affected staff will be assigned to other roles within the business if possible.

David Jones was acquired by private equity company Anchorage Capital Partners from South African retailer Woolworths Holdings in December 2022, and its store operations have been under review since.

The luxury department store celebrates its 185th anniversary this year and currently operates 45 locations across Australia and New Zealand.