Australian surfwear brand Between the Flags has re-opened its concept store in the newly renovated $48 million Bondi Pavilion.

The new store features retro light fixtures, natural light and floors mimicking Bondi’s white sand beach with yellow and red colourways.

Briony Oayda, MD of Between the Flags, said the Pavilion plays a central part in the Bondi community. 

“Our Bondi Pavilion store offers a reinvigorated retail experience for our customers with a new store layout and interactive retail touchpoints that offer a high impact and seamless customer experience.”

The retailer will continue to stock its well-known Bondi branded apparel collection and include new homegrown offerings such as the activewear label Bondi Active, among others.