DICK’S Sporting Goods has launched three temporary pop-up locations for CALIA by Carrie Underwood, one of the retailer’s top-selling women’s brands. Highlighting the fitness and lifestyle brand, the pop-ups are located in Austin, Texas and Santa Monica, Calif., as well as one mobile pop-up experience that will travel to various locations in and around Nashville, Tenn. The retailer worked with retail-as-a-service company b8ta to bring to life these standalone pop-up experiences, which are open through Dec. 31.
“Like in so many other areas of our business, we see a lot of opportunity to continue to expand CALIA by Carrie Underwood as the athletic apparel category continues to strengthen,” said Lauren Hobart, President of DICK’S Sporting Goods in a statement. “With our women’s business being a strong focus for us this year, and CALIA having such strong success, it felt like the right time to launch these CALIA pop-up locations. We hope to introduce the line to even more women through this new and exciting experience.”
Created in partnership with the singer five years ago, CALIA by Carrie Underwood has exclusively been available in DICK’S brick-and-mortar locations and online at Calia.com and Dicks.com.
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