National BBQ Week returns

The week, which is sponsored by leading grocery brands, aims to educate and encourage consumers to enjoy eating outside.

This year National BBQ Week will run for two weeks and will offer consumers a longer opportunity to celebrate better BBQ and gastro grilling and allow them to enjoy long-awaited reunions with friends and family, without social-distancing restrictions.

National BBQ Week, which runs from 5 July to 18 July, will see the return of live sampling roadshows, in addition to major events such as Barbi for Britain and the BBQ Baptas, alongside brand-sponsored competitions. The week will also be supported with a digital, PR and social strategy, including the launch of a new website featuring tips, advice, and recipes.

The 25th National BBQ Week is supported by leading grocery brands including Beefsteak Club, Birds Eye Green Cuisine, Budweiser, Bull’s-Eye, Sainsbury’s Summer Edition, and Shloer.

Brian George, founder of National BBQ Week, said: “Barbecue and alfresco eating and entertaining is now the UK’s number one at home, summer leisure activity, with now three out of four households owning a barbecue grill.

“We’re also delighted to welcome back our major brand sponsors, all of whom we’ve previously worked with over a number of years. With a dynamic market currently worth around £1.7bn, we predict that, with the lifting of social restrictions, this will significantly increase, delivering up to 200 million barbecue occasions this year, so we’re thrilled to continue to encourage consumers to be better barbecuers.”