Gaming is a great way to unwind and relax, but cybersecurity threats can dampen the fun. The risks of gaming not only harm consumers but also reduce people’s trust. This means they can threaten the bottom line of gaming retailers.
In this guide, we’ll explore why gaming retailers should promote cybersecurity.
What Are the Cybersecurity Risks of Gaming?
The main risk is that it’s common for users to get hacked while playing video games. A 2022 survey revealed that two-thirds of gamers have experienced a cyberattack. Gaming cyberattacks often result in bad actors accessing sensitive information.
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In some cases, this will be email addresses, phone numbers, and social media accounts. However, it can also include payment data and login credentials for financial accounts. Gaming hacks cost consumers an average of more than £250.
Security Measures to Suggest to Gamers
If retailers warn gamers of those potential costs, they will be keen to protect their sensitive information. Some of the cybersecurity tools and practices to suggest include:
- Strong passwords: Passwords are the main protective barrier for gaming accounts. Gamers should, therefore, use strong passwords to keep themselves safe. Strong passwords are unique, don’t use recognisable words, and include 12+ characters. They also include a combination of uppercase letters, lowercase letters, numbers, and symbols.
- Antivirus software: This type of software detects and removes viruses. A virus can compromise the user’s sensitive information if it infiltrates the gaming console. Antivirus software prevents this from happening.
- VPNs: Virtual private networks (VPNs) create encrypted tunnels between devices and VPN servers, protecting sensitive information such as browsing data and IP addresses. It’s simple to set up a VPN for gaming consoles like the Xbox One. When the VPN is set up on a router, the console benefits just by joining the protected network.
- Multi-factor authentication (MFA): A password alone is not sufficient to get into an account when MFA is set up. It adds another step to the login process. This may be sending a code to your phone that you then need to input for access.
What Are the Benefits of Promoting Cybersecurity for Gaming Retailers?
Retailers can position themselves as experts by promoting cybersecurity best practices. Their customers will begin to see them as knowledgeable and trustworthy. Moreover, greater cybersecurity awareness helps ease customers’ concerns. This removes obstacles from the sales process, potentially leading to more revenue.
Building a Secure Future
It’s evident that gaming retailers have much to gain by promoting cybersecurity tools and best practices. It’s not just an effective way to protect customers from the risks of gaming but also to build trust and loyalty. It’s a win-win scenario.
Retailers can use a variety of strategies to achieve this. Emphasise console security features like built-in MFA. Offer discounts on security software or VPNs from cybersecurity partners. Or develop free resources like online workshops, blog guides and instructional videos. Proactivity is the key to standing out and setting the foundations of a thriving business.
