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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” Then you’d have to take into account the volume differences and the fact that one is organic, and one is not.”

Markdowns 321
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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Kirkland’s Promotes COO to CEO Post

Retail TouchPoints

has promoted Amy Sullivan to CEO, effective February 4, 2024. Home decor and furniture retailer Kirkland’s, Inc. , She has been with the company for more than a decade, most recently acting as President and COO. “We have a fantastic team in place and great momentum coming off the 2023 holiday season.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers. Key Insights: Retail Agility with Composable Solutions: Learn how adopting a composable approach can help your business thrive, through the holiday frenzy and the entire year of 2024.

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POP Display Costs: Navigating the Economics of In-Store Promotion

Tokinomo

POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision.

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FTC Warns Trade Groups and Influencers To Disclose Aspartame and Sugar Promotions

Retail Wire

The FTC has sent out warning letters to two trade associations for not adequately disclosing influencer promotions of aspartame and sugar.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.