Bass Pro Shops Doubles Down With Ad Blitz

Outdoor retail titan Bass Pro Shops is drawing attention with its recent marketing move, as it doubles down with a Super Bowl ad that will also air during the upcoming Daytona 500.

The ad shines a spotlight on Bass Pro Shops’ popular Tracker boats, highlighting the company’s longstanding commitment to fostering outdoor connections among families and friends. These best-selling boats, available factory-direct or through select dealers worldwide, are proudly crafted at a facility nestled in the Missouri Ozarks.

Founder Johnny Morris expressed the company’s dedication to delivering value to customers, emphasizing the affordability of owning a new Tracker boat, with financing options as low as $5 a day. The Super Bowl, with its massive viewership of 115 million people, presents an unparalleled opportunity to underscore this message, according to Morris.

With a legacy dating back to its establishment in 1972, Bass Pro Shops has prioritized wildlife conservation and outdoor recreation. This year marks the company’s third appearance in Super Bowl advertising over the past four years, demonstrating its ongoing commitment to reaching audiences on the grandest stage.

As for the Daytona 500, slated for Feb. 18 at 2:30 p.m. ET, the ad campaign is poised to further amplify the brand’s presence in the outdoor and recreational markets.

While the cost of Super Bowl advertising continues to climb, with Bass Pro Shops’ 30-second spot commanding a hefty $7 million price tag, the investment reflects the company’s strategic focus on enhancing brand visibility and driving sales.

In a landscape where other major advertisers like Anheuser-Busch InBev’s Bud Light are leveraging the Super Bowl platform to boost their profiles, Bass Pro Shops remains steadfast in its mission to inspire outdoor enthusiasts and create lasting memories on the water.

Despite the absence of crypto companies, which made a splash in previous Super Bowl ads, Bass Pro Shops’ commitment to celebrating the outdoors and connecting with consumers remains unwavering.