Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 310

Marketing Returns Advertising Marketing Spend 310

Retail Wire

APRIL 11, 2024

Gen Zers are facing financial anxiety despite entering one of the strongest job markets in U.S. history.

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Marketing 244

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

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Marketing Advertising Target Market Consumer 317

Inside Retail

MARCH 5, 2024

Rollout of Naked Sundays products into 50 Urban Outfitters stores will increase the brand’s identity in the US market and make it more accessible to its target audience. Naked Sundays prides ourselves on being first to market and at the forefront of SPF innovation. million locally and US$11.52 billion worldwide.

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Marketing ATS 277

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

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Marketing Advertising Management Consumer 251

Inside Retail

AUGUST 1, 2022

Off-licence retailer Liquor Marketing Group (LMG) has strengthened its loyalty armoury and reach by acquiring Adelaide-based digital marketing software company Zen Global. LMG supports 1400 independent operators in the liquor market under banners including Bottle Mart, SipnSave, Harry Brown and WA’s Thirsty Camel.

Marketing 246

Marketing Management 246

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

Marketing 245

Marketing Retail Marketing Management Accounting 245

Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? It is a tried-and-tested model for the brand; influencer marketing is a major element of the launch strategy.

Marketing 246

Marketing Supermarket Planning Accounting 246

Inside Retail

FEBRUARY 2, 2024

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261

Marketing Promotions Management 261

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail Wire

APRIL 22, 2024

In a significant step toward sustainability, Oregon’s family-owned Market of Choice has teamed up with the Dry Farming Institute to boost dry farming practices in the region.

Marketing 130

Marketing 130

Inside Retail

JANUARY 8, 2024

Craveable Brands has named Ben Simmons as the new marketing director for Oporto Australia, effective from late last year. Simmons was previously the GM of marketing and operations for Taco Bell at Restaurant Brands Australia and the senior marketing manager at KFC.

Marketing 278

Marketing Management ATS 278

Retail TouchPoints

DECEMBER 18, 2023

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. Facing a product recall of 2.1

Marketing 254

Marketing Consumer Planning ATS 254

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 245

Marketing ATS Customer Retention Promotions 245

Inside Retail

JANUARY 30, 2023

Sydney’s Paddy’s Market is at the centre of a debate over its redevelopment with some traders and members of the public opposing plans to give the venue a significant facelift. With the market occupancy rate down to 60 per cent, Latham says Doltone’s precinct would boost that to “close” to 100 per cent.

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Planning Marketing Shopping Location 325

Retail Wire

APRIL 15, 2024

Markets, investors, and economists alike are grappling with the unexpected inflation pressures that have marked the start of 2024. Inflation is on the rise, catching many by surprise as prices climb stubbornly higher.

Marketing 130

Marketing 130

Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259

Marketing Apparel Fashion Consumer 259

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Marketing Customer Retention Returns Promotions 290

Retail TouchPoints

NOVEMBER 28, 2023

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring.

Marketing 214

Marketing Visual Merchandising Advertising Planning 214

LS Retail

APRIL 24, 2024

©iStock/Adrian Vidal This report, " Top Global Artificial Intelligence Markets ," presents a brief overview of top Al global hubs outside the United States. The initial markets for this report were selected based on global rankings, the highest number of Al companies concentrated there, venture capital, and related research institutions.

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Marketing 88

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 298

Marketing Promotions Advertising Planning 298

Retail TouchPoints

OCTOBER 16, 2023

Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond , has stepped down from her post. Hsu joined Overstock.com as CMO in March 2022 following more than 19 years in roles of increasing responsibility at Lamps Plus , culminating in five years as SVP, Marketing and Ecommerce for the retailer. and Warner Bros.

Home Furnishings 225

Home Furnishings Marketing ATS 225

Inside Retail

JANUARY 18, 2024

Performance in Asia Pacific – where sales jumped 13 per cent – was fuelled by the 25 per cent sales growth of the Mainland China, Hong Kong and Macau businesses, more than offsetting softer performance in other Asian markets. Last month, the luxury group said it had scrapped the deal to sell a 47.5

Marketing 285

Marketing Clienteling Fashion 285

Retail Wire

JANUARY 19, 2024

There have been some interesting developments from the most recent cattle market report from the United States Department of Agriculture (USDA).

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Marketing 264

Tokinomo

SEPTEMBER 21, 2022

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

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Marketing Shopping Retail Marketing 216

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Marketing Drop-Shipping Promotions Checkout 287

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 284

Marketing Wholesale Advertising Consumer 284

Inside Retail

OCTOBER 22, 2023

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. billion last year.

Marketing 263

Marketing Social Commerce Fashion Planning 263

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. In this phase, influencer marketing is an ideal channel for wine brands , especially to reach the key millennial/Gen-Z demographics that have been slower adopters of wine.

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Marketing Shipping Consumer Advertising 312

Retail TouchPoints

APRIL 24, 2023

has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. President Michelle Gass and will be responsible for advancing the brand’s consumer marketing strategies, building denim leadership equity and growing market share. Levi Strauss & Co. and internationally.

Marketing 253

Marketing Advertising Consumer ATS 253