A Blockbuster-Era Video Law Is Being Used To Ding Big-Name Brands Like General Mills, Geico, and Chick-fil-A With Privacy Lawsuits
September 8, 2023
Companies including General Mills, Chick-fil-A, and Geico are facing lawsuits under the 1988 Video Privacy Protection Act (VPPA) for allegedly passing personal information about video viewers to third parties through tracking technologies like Meta’s Pixel or Google Analytics. VPPA cases have traditionally targeted video rental providers, but now advertisers hosting marketing videos on their websites are under scrutiny. While some early cases have been dismissed, the threat of VPPA lawsuits remains, with at least 70 class action suits filed in the past year, and experts recommend securing user consent and reconfiguring tracking technologies as precautions.
Recent News
Elon Musk Threatens Apple Ban Over OpenAI Partnership
Elon Musk has stirred up controversy once again by threatening to ban Apple devices from his companies, following Apple’s announcement of a new partnership with OpenAI.
Krispy Kreme Stock Soars on Optimism
Krispy Kreme Inc.’s stock experienced a notable surge on Monday, climbing 5.6%, following an upgrade to a “buy” rating from Truist analysts.
European Union Prepares Tariffs on Chinese Electric Vehicles
The European Union is poised to take significant action against Chinese electric vehicle imports, a move that could reshape the competitive landscape for electric cars in Europe.
World’s Largest Buc-ee’s Opens in Texas
The small town of Luling, Texas, witnessed a grand event as the world’s largest Buc-ee’s travel center opened its doors to the public. This new location, boasting an impressive 75,000 square feet, replaces the city’s previous Buc-ee’s, offering an enhanced experience for travelers and locals alike. The center features 120 fueling positions, catering to the needs of countless road-trippers and commuters passing through the area.