US-based chain Cinnabon is expanding its Australian presence with its first store in Sydney soon to open. 

Scheduled for late November or early December, the store will be located in Darling Square, expanding a network that is currently confined to Queensland and Melbourne.

The 40sqm retail Sydney store will have 15 to 20 outside seats and sell the brand’s signature sticky cinnamon rolls, as well as chocolate and caramel-pecan varieties and monthly specials. 

According to Alby Lam, the director of the franchise of Cinnabon Sydney, it was hard for the brand to choose the location since it didn’t want to be housed in a shopping centre.

“We decided the Sydney Flagship will be a street store as we didn’t want to be restricted by shopping centre opening hours,” said Lam.

Cinnabon plans to open a second Sydney location by the end of next year and add 15 additional locations to NSW over the next five years. 

Cinnabon was established in Seattle in 1985 and currently has operations in 50 different countries. The brand lends itself to the kiosk, food court and cafe spaces, in areas with high pedestrian traffic such as malls, airports and rest stops.