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CVS Health reviewing its retail strategy

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Company announces leadership changes, new formats

WOONSOCKET, R.I. — CVS Health announced on Thursday several moves to support its strategy of making health care more affordable, accessible and convenient for consumers.

Prem Shah

Prem Shah

Prem Shah has been named to the newly created role of chief pharmacy officer and will oversee the omnichannel pharmacy strategy, effective immediately. On January 1, 2022, Shah and Michelle Peluso will become co-presidents of CVS Health’s retail business, with Peluso overseeing front-store strategy and operations. Shah joined CVS Health in 2013 and is currently executive vice president, Specialty Pharmacy and Product Innovation. Peluso joined CVS Health in 2021 as executive vice president and chief customer officer.

“Prem and Michelle are ideally suited for their new roles and will be instrumental to CVS Health as we continue to execute against our strategy of delivering an integrated health care experience centered around the consumer,” said Karen Lynch, president and CEO of CVS Health.

Shah will report directly to Lynch in his new role, and Peluso will continue to report directly to Lynch.

Neela Montgomery

Neela Montgomery

In connection with the changes announced today, Neela Montgomery, currently executive vice president and president, CVS Retail/Pharmacy, has decided to leave the company. Montgomery will remain in her role until the end of 2021, ensuring a smooth transition of responsibilities.

Lynch added, “We appreciate Neela’s contributions during an incredibly challenging and dynamic period when our retail stores played a critical role in the country’s fight against COVID-19. We value the leadership she has provided during a time of evolution in our business and wish her continued success.”

As part of the company’s strategic review of its retail business, CVS Health will also create new store formats to drive higher engagement with consumers. Three distinct models will serve as community health destinations:

  • Sites dedicated to offering primary care services;
  • An enhanced version of HealthHUB locations with products and services designed for everyday health and wellness needs; and
  • Traditional CVS Pharmacy stores that provide prescription services and health, wellness, personal care and other convenient retail offerings.

The company has been evaluating changes in population, consumer buying patterns and future health needs to ensure it has the right kinds of stores in the right locations for consumers and for the business. As part of this initiative, CVS Health will reduce store density in certain locations and close approximately 300 stores a year for the next three years. The company is committed to offering impacted colleagues roles in other locations or different opportunities as part of its overall workforce strategy. These changes will begin in the spring of 2022.

“Our retail stores are fundamental to our strategy and who we are as a company,” said Lynch. “We remain focused on the competitive advantage provided by our presence in thousands of communities across the country, which complements our rapidly expanding digital presence.”


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