PLANTATION, Fla. – NationsBenefits, the market leader for supplemental benefits and health care fintech solutions serving the health care managed care market, announced that Southeastern Grocers (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, has joined NationsBenefits’ network of grocery and over-the-counter (O-T-C) retailers. Eligible Medicare Advantage and Medicaid members of NationsBenefits can purchase approved healthy grocery and OTC items at Harveys Supermarket and Winn-Dixie locations.

Through the use of plan-sponsored funds distributed via NationsBenefits’ flex benefit card program, members will be able to purchase approved healthy foods, groceries, pantry staples, wellness essentials, and O-T-C medications in all Harveys Supermarket and Winn-Dixie grocery store locations across the southeastern U.S., including Alabama, Florida, Georgia, Louisiana and Mississippi.

“It’s always so energizing to work with partners who are just as passionate about providing food as medicine solutions and expanding access to healthy foods and products for the populations they serve,” said NationsBenefits CEO Dr. Glenn Parker. “We are grateful to work with Southeastern Grocers, and we wholeheartedly believe this collaboration will make it that much easier for Medicare Advantage and Medicaid members across the Southeast to choose healthier options.”

NationsBenefits’ flex benefit card program enables health plans to provide their members with a convenient way to pay for eligible items and approved services. Members receive a personalized debit card that gives them quick and easy access to funds that are loaded on a monthly, quarterly or annual basis.

“We are delighted to partner with NationsBenefits and accept its members’ flex cards in our stores,” said Gayle Shields, Chief of Store Operations for SEG. “Together with NationsBenefits, we can help customers conveniently access and discover many healthy options to support their wellness needs at all our Harveys Supermarket and Winn-Dixie store locations.”

The direct point of sale integration went into effect in January 2024.