It’s a well-established fact that businesses trying to survive in the post-Covid world need to undergo their own digital transformation journey. Part of that step into e-commerce involves setting up a software platform to automate and simplify business processes.

The pace of technology can sometimes overtake us, however, and many “traditional” ERP and account management systems are not optimised for e-commerce. Business needs can also vary widely among companies, from large enterprises seeking robust interconnected systems through to those multiple firms hit hard by the pandemic, which only need a basic software service to get back on their feet.

According to Sergio Balmes, GM Apac for modular e-commerce systems provider Eiz (pronounced “ease”), digital commerce can introduce complexities to a business that can overwhelm its existing platform.

“When you list a product on your website, you can suddenly have thousands of people requesting that particular item,” says Balmes. “You don’t necessarily want to create a customer profile for everybody who buys one product, because that quickly becomes uncontrollable. This is why our platform is designed to plug into an existing ERP system or accounting system and feed it only the information it needs.

“So an ERP system only needs to know quantities and what stock levels have been drawn from, and what the sales values are. Our system logs in via an API and feeds that information in without having to create millions of clients, helping to run your business more efficiently.”

Balmes describes the Eiz platform as “Australia’s best-kept e-commerce secret”. For a young business only established in 2018, it has already expanded to serve around 4000 clients in Australia and in New Zealand and is swiftly accelerating its own expansion into China and the US based on its 200-per-cent year-on-year growth.

It’s precisely that – growth – that Eiz is explicitly designed to support, releasing businesses from the limitations that can hold them back wherever certain pain points are hit, particularly those concerned with order management. It’s accessible via monthly subscription, although small businesses with the most basic needs can often use it free of charge until they reach a certain scale.

“The Eiz platform is really there to help businesses scale up,” explains Balmes. “At an entry-level, all you want to be able to do is sync your orders in, produce labels and then dispatch out. As businesses continue to grow and scale up, then they need to have a platform allowing them to, for example, pick in bulk and create multiple labels all in one shift, increasing efficiency. That’s the beauty of our platform, in that it allows you to scale up and deal with those things from a very small level up to tens of thousands of orders a day. We can help in all those areas.”

Eiz is accessible as a SaaS product, which Balmes prefers to frame as “software as a solution”. The platform has been established as a “plug and play” technology where users can utilise the system in whatever way benefits their business, customising it in ways unique to their operation to allow the business to flourish. According to Balmes, no two clients use the system in exactly the same way.

“If you look at our order management fulfilment platform, for example,” says Balmes, “it allows you to process your orders via the various sales channels, and then dispatch that out via carriers, produce the labels, go pick the items, and all those things that you need to do. But we also have other products that can be plugged in. So for example, after your business has grown and you’re dispatching a lot of products, you might also need to determine where those items are, or how the carriers are performing. We’ve got a plugin that allows you to track all of your consignment that is linked to our platform.”

With Eiz, businesses can build their own dedicated e-commerce ecosystem like building Lego. Choose a package or select, swap out and mix-and-match only those individual features you require to establish a standalone fulfilment solution for your e-commerce business that can also complement your existing ERP.

For further information, contact enquiry@eiz.com.au or visit www.eiz.com.au.