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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.

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Target Taps into Creator-Led Commerce with Linktree Partnership

Retail TouchPoints

Just in time for peak holiday shopping, Target is joining Linktree Shops, the company’s social commerce marketplace, which already features 35+ brands including Nike , Fanatics and Savage x Fenty. The retailer has a collective 8.4 For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3

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Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Retail TouchPoints

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools.

Shopping 264
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis.

Fashion 277
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Social Media Shopping: Overcoming the Trust Gap

Retail TouchPoints

However, while social ecommerce is predicted to be a $1 trillion sector by 2028 , a striking contradiction exists: platforms are racing ahead with integrated shopping features, but consumer trust isn’t keeping pace. A survey from Atlas VPN revealed that nearly 50% of social media users had fallen victim to online shopping scams.

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Princess Polly’s Kim Zorn on TikTok, leadership and the future of e-commerce

Inside Retail

Here, we speak with #4, Princess Polly’s global performance director Kim Zorn, about the challenge of staying relevant in the fashion industry for more than a decade, her proudest accomplishment in the last year and what it will take to grow online in 2025. Social commerce will change the way businesses operate.

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Why social media and the digital experience remain critical for in-store retail

Inside Retail

In the early years of online shopping, bricks-and-mortar retailers were terrified about “showrooming” This was the idea that consumers would browse products in stores – touch them, try them on – and then go and buy them cheaply online. Our research shows that consumers demand a unified shopping experience.