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and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.
Just in time for peak holiday shopping, Target is joining Linktree Shops, the company’s socialcommerce marketplace, which already features 35+ brands including Nike , Fanatics and Savage x Fenty. The retailer has a collective 8.4 For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3
Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis.
However, while social ecommerce is predicted to be a $1 trillion sector by 2028 , a striking contradiction exists: platforms are racing ahead with integrated shopping features, but consumer trust isn’t keeping pace. A survey from Atlas VPN revealed that nearly 50% of social media users had fallen victim to online shopping scams.
Here, we speak with #4, Princess Polly’s global performance director Kim Zorn, about the challenge of staying relevant in the fashion industry for more than a decade, her proudest accomplishment in the last year and what it will take to grow online in 2025. Socialcommerce will change the way businesses operate.
In the early years of online shopping, bricks-and-mortar retailers were terrified about “showrooming” This was the idea that consumers would browse products in stores – touch them, try them on – and then go and buy them cheaply online. Our research shows that consumers demand a unified shopping experience.
However, Gen Z doesn’t shop like their predecessors. They’ve grown up in a world shaped by social media, rapid technological advancement and rising social consciousness. Creator-Guided CommerceSocialcommerce isn’t new, but Gen Z is pushing it into its next chapter: creator-guided buying.
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
Born into smartphones and social feeds, the generation is rewriting the rules of fashion in the world’s most populous country. They shop with their thumbs, discover with their eyes and influence their friends. Already, they make up nearly one-third of India’s fashion shoppers online. And they’re only getting started.
Brands should use this time to create campaigns that focus on building emotional connections to better resonate with consumers and ensure they remain top-of-mind when consumers are ready to shop. Customers were invited to resell past purchases, creating a circular shopping experience.
However, research conducted by the financial services institution HSBC confirmed that as the average price of personal luxury goods increased by 52 per cent in Europe since 2019, with similar price hikes across the globe, the number of consumers shopping for these products decreased. billion market in 2023. per cent year-on-year.
This trend has had a ripple effect on retail, revitalising urban shopping districts and creating new opportunities for businesses to cater to a more mobile workforce. By 2025, these technologies are expected to integrate more seamlessly with in-store experiences, bridging the gap between online and offline shopping.
Single customers will continue to shape new shopping priorities through their individual lifestyle choices. Many singles have time and money to indulge in fashion, designer toys, gaming, dining, entertainment. Digital commerce is crucial in the singles economy, with 90 per cent of Singles Day sales coming through mobile devices.
It redefines how consumers shop and discover our trend-driven, premium product assortment, by forging powerful partnerships with creators who shape sneaker culture and fashion trends.” This is an immersive program bringing basketball culture to fans, sneaker enthusiasts and local communities. ”
Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. We couldn’t meet the demand, so we didn’t take on any new retailers until we could keep up.
Pre-loved goes mainstream The rising popularity of second-hand goods and renting fashion over the last couple of years is set to go mainstream this year. Fashion rental platform By Rotation announced at the start of the year that it was extending its Mayfair pop-up due to high demand.
Autumn Fair , the UK’s leading marketplace for home, gift, and fashion, has revealed its most ambitious and retailer-focused content programme to date. Practical, focused, and easy to consume, it’s been thoughtfully designed to fit around buyers and deliver maximum value in minimal time.
Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. Players can learn more and buy products from brands like A Dozen Cousins in the ‘Walmart Unlimited’ Commerce Hub. That’s just too disruptive to work.
True Religion has rebranded and retooled its loyalty program ahead of the holiday shopping season. As a brand, True Religion is at the intersection of culture, commerce and fashion. True Rewards’ tiers have been renamed and redesigned to offer shoppers more flexibility and earlier redemption milestones.
The landscape of American retail is changing, with new customer demands, new players, new competition and a growing proportion of sales taking place across new digital channels like socialcommerce. In the fashion and lifestyle world, Nike is another player nailing the in-store experience. retail sales growth.
But if you have never heard of socialcommerce, now is the time to stand up and pay attention. Statista has reported that the global value of socialcommerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021.
This growth is being driven by accelerated consumer adoption, with 58% of consumers saying they shopped for secondhand apparel in 2024, an all-time high for the survey. And that number is even higher among younger generations (ages 18-44), with 68% of that cohort shopping secondhand in 2024.
Retailers from fashion to outdoor adventure and sexual wellness are spicing up their Valentines Day marketing strategies with unique campaigns surrounding February 14. Sheins interactive livestream Key trends surrounding Valentines Day 2025 are shifting toward inclusive celebrations and thriftier shopping to cater to consumer preferences.
When it comes to fashion, younger Gen Zs were also the most frequent in-store shoppers, with the demographic more than twice as likely as the average UK consumer to head into apparel stores every week (28 percent vs 13 percent). Similarly, for Health & Beauty, Gen Z were also x1.7 choosing the store as their channel of choice.”
1: Digital transformation and the rising complexity of the customer journey Digital transformation has reshaped many industries, including (but not limited to) fashion and apparel, multi-category retail, cosmetics and personal care items. Withindemand forecasting, AI improves inventory management by accurately predicting demand patterns.
The app’s e-commerce feature TikTok Shop, which lets users purchase products directly from videos, has no direct competitor that advertisers can easily switch to, Atkinson said, adding that his agency was signing new contracts with clients to build TikTok Shop campaigns even as of late December.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers.
Adam Jay, CEO of fashion resale platform Vinted, has once again been named as the top retail innovator in the 2025 Retail Disruptors & Innovators report, released today by Retail Insider in partnership with the Retail Technology Show (RTS), the flagship event that connects retails changemakers with leading tech providers.
Socialcommerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while socialcommerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.
Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for retailers to connect with shoppers from the convenience of their homes. Our goal is to be a leader in innovating and driving the use of socialcommerce in our category and in the U.S.”.
The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a socialcommerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.
Socialcommerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. However, this doesn’t mean that the existing social media playbook needs to be completely rewritten.
Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.
It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.
Socialcommerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become as important as their other sources of information when making purchase decisions, according to data from Facebook. Betabrand’s Shows Are Live — and the Retailer Wants You To Know It.
ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years and two acquisitions later, the landscape of shopping-focused search engines has gotten crowded, with a host of new start-ups and major tech players like Google and Pinterest all looking to get in on the action.
Countless companies both big and small — including Meta , Pinterest and Google — are trying to tackle the challenge of making shopping online more like shopping IRL, where inspiration can strike at any moment and from any direction. One of the newest entrants in the space is Shoptrue , which launched in open beta in November 2022.
Pinterest has signed a definitive agreement to acquire THE YES , an AI-powered platform that allows consumers to personalize their shopping feeds based on their brand, style and size preferences. THE YES features hundreds of merchants and boasts a fashion taxonomy that relies on human input and machine learning to power its algorithm.
Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Stylists in Residence at Toombul Shopping Centre, QLD. Image: Supplied.
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Socialcommerce value will keep on growing. The value of socialcommerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.
To become a household name, Temple & Webster is focussing its socialcommerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Currently, the brand’s main social media channel is Instagram, but it does have a TikTok account. “I’m
There’s no shortage of companies trying to crack the code of socialcommerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into socialcommerce.
But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of socialcommerce is crystal clear. Julie Bornstein, Founder of The YES and now Chief Shopping Officer, Pinterest. What can [the web] do that a retail store can’t do that makes shopping better?
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