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Europe’s largest luxury watch house opens in Promenaden, Oslo’s Fashion District

Retail Focus

Norwegian family-owned watchmaker Urmaker Bjerke has opened Europe’s largest luxury watch house at Eger quarter in Promenaden, Oslo’s Fashion District. The store forms a key part of Promenaden Management’s extensive revamp of Oslo’s Eger shopping gallery, which was originally built in the 1850s. Bjerke House, set over 2,965 sq.

Fashion 277
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How The Iconic is future-proofing its business for the circular fashion economy

Inside Retail

The Iconic has partnered with Cirkular to stock a curated selection of pre-loved women’s fashion including designer labels such as Jacquemus, Zimmermann, Anna Quan, The Frankie Shop, Viktoria & Woods, Scanlan Theodore, Christopher Esber, Ganni and Alemais.

Fashion 191
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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
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Why luxury brand Leo Lin is positioned to be Australia’s next big fashion export

Inside Retail

Australian luxury fashion brand Leo Lin has been part of the fashion landscape for seven years, launching in 2017, but only since building its e-commerce store in 2021 has it really taken off. Now, his fashion brands operations are based in Sydney and its atelier is based in Dalian.

Fashion 208
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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. Empowering Category-Relevant Creators One of the biggest marketing trends of the last few years is the growth of marketing via creators and influencers.

Shopping 289
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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Differentiating The bricks-and-mortar beauty retail market in Australia is becoming crowded, with Wesfarmers’ new beauty offering Atomica joining Chemist Warehouse’s Ultra Beauty, homegrown cult-favourite Mecca and international import Sephora. .”

Marketing 250
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? For 80 to 1,100 Snap Tokens— users can shop designer collections from Valentino, Prada and Miu Miu for their Bitmoji avatars. billion Bitmoji avatars globally. I think not.”

Fashion 277