Coke CEO says consumers will have limited patience for high prices
February 11, 2022
Coca-Cola CEO James Quincey said that consumers may soon become resistant to manufacturers and retailers raising prices after having endured a steady stream of price hikes over the past couple of year. “It’s easier to do pricing in a stimulus environment where everyone else is going up. It’s much harder when there’s a real squeeze on income,” said Mr. Quincey.
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