Wiser

MAY 8, 2018

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. For an online retailer, there are few metrics as important as “lifetime value.” . Customer lifetime value, or LTV for short, tells you exactly how much a customer is worth to your business over their lifetime – how much they’d spend, how many times they’d return and just how worthy they are of your time, effort and resources. .

Shopping 68

Shopping Checkout Advertising Promotions 68

Store Growers

MAY 10, 2018

April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February, results came down hard in March. I put in a ton of effort in April to improve things, so in the rest of this article, you’ll discover what I did, and what I results I got from those efforts. As always this article is split into a couple of areas: Marketing , Financials , Merchandise , Effort & Psychology.

Promotions 28

Promotions Accounting Marketing Planning 28

Wiser

MAY 11, 2018

What makes a retail location successful is largely based on choice. Where is it located? What products does it carry? Who is the store’s target market? The same is true for retailers and brands that choose to use in-store performance metrics to improve their offerings. There is a time and a place for getting general feedback on store conditions and sentiment, but getting that information from a curated group of people can be a useful supplement.

Store Layout 60

Store Layout Promotions Target Market Location 60