Samsung Electronics’ Galaxy S23 smartphones have hit the market and are now available worldwide. The product has received impressive pre-order results, with last year’s Galaxy S22 series more than doubling the pre-orders of the Galaxy S21 series in the first week. This year’s pre-order results are even more significant, with 60% of customers choosing the premium Galaxy S23 Ultra.
To ensure the Galaxy S23 series launch was a success, Samsung teamed up with Vodafone to renovate five flagship stores with Samsung S23 branding, successfully enticing visitors into the stores. Working with specialists from Stylo, the stores’ external structures were revamped with clean, eye-catching S23 content, including window vinyl and quality print that showcased the product, provided essential information and transformed the external display into a Vodafone x Samsung S23 takeover.
By showcasing the product in a visually stunning way, potential customers are attracted to the store, drawn in by informative visuals that showcase the latest technology. By incorporating striking graphics and innovative design, Samsung and Vodafone have demonstrated their ability to showcase their new products effectively. The impressive pre-order results and effective marketing campaigns highlight the importance of proactive and creative marketing strategies in a highly competitive market.
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Outside the UK, Samsung has also launched an eye-catching 3D billboard campaign to celebrate the Galaxy S23 series launch. The campaign features striking visuals that highlight the product’s design, which was inspired by the planet. The campaign debuted in Seoul and will roll out in other global cities over the coming weeks.
TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, attributes the success to the customers’ enthusiasm for products that push the envelope and give them the freedom to express themselves creatively. Roh further stated that the pre-order numbers demonstrate customers’ strong trust in the brand, showing Samsung’s commitment to groundbreaking innovation and sustainability.
