4 trends impacting retail marketing strategies
Retail Dive
JULY 21, 2021
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
Retail Dive
JULY 21, 2021
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
Wiser
JULY 23, 2021
Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really. The first step toward better understanding your consumer is to identify your buyer personas. Consumers evolve and, if you know them well, it is easier to follow the evolution of their behavior to build your pricing strategies in real-time (or almost).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retail TouchPoints
JULY 23, 2021
Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be the first Olympics in the event’s 125-year history to be staged without any spectators. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen.
Inside Retail
JULY 21, 2021
Luxury accessories brand Oroton has just announced the appointment of new CEO, Jenny Child, who is taking over from David Kesby. Child was previously partner at McKinsey and Co, where she worked for 14 years partnering with retail and consumer companies in Australia, New Zealand and the US to transform their businesses and accelerate their growth. “I’m thrilled to be joining Oroton.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail Focus
JULY 23, 2021
The Knightsbridge Estate is delighted to announce the opening of a new Burberry flagship store at No.1 Sloane Street. The iconic British luxury brand is the first tenant to open in the 340,000 sq ft redevelopment at the northern end of The Estate. The development, designed by Fletcher Priest, transforms an iconic corner of Knightsbridge to deliver a brand-new mixed-use scheme behind retained period façades, preserving the unique character of the area.
Tokinomo
JULY 22, 2021
Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword potential, they are actual strategies that can help brick and mortar stores increase the number of customers and, eventually, increase sales.
Experience Retail Today brings together the best content for retail owners from the widest variety of industry thought leaders.
Inside Retail
JULY 19, 2021
The devastating delta strain of the Covid-19 virus has caused a third state to enter a form of lockdown, with South Australian Premier Steve Marshall announcing new restrictions on Monday evening – alongside an extension to Victoria’s initial five-day lockdown – prompting calls for a nationally consistent approach when it comes to restrictions. Australian Retailers Association chief executive Paul Zahra said the sudden closure of non-essential retail will be devastating to the industry in SA.
Retail Focus
JULY 20, 2021
CBRE Global Investors has today announced that sustainability-focused department store, Know the Origin, has opened its latest pop-up and first zero-waste store at community-led retail and leisure destination, Angel Central. Bringing together a line-up of next-generation ethical brands, and setting the new standard of sustainability, Know the Origin has opened its pop-up store at 11 Parkfield Street.
Retail Wire
JULY 23, 2021
Ulta Beauty has hosted 27 livestreaming events since launching an app last week. The retailer is running a 14-week test with Supergreat, a livestreaming platform that specializes in the beauty sector.
Retail TouchPoints
JULY 22, 2021
As Uber continues to build out its logistics business, Uber Freight will acquire Transplace for $2.25 billion , including up to $750 million in Uber Technologies common stock with the remainder in cash from TPG Capital. The combined companies will seek to combine Uber Freight’s network of digitally-enabled carriers with the Transplace shipper technology and operational solutions to create a scaled logistics platform that can serve both shippers and carriers of any size.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Inside Retail
JULY 18, 2021
With Sydney’s retail industry re-entering a much harder lockdown following a number of infectious cases making their way through stores, infecting more people in the process, five industry groups have united to call for understanding and patience from the community. The Australian Retailers Association, National Retail Association, the Shopping Centre Council of Australia, The Pharmacy Guild of Australia, and the Shop, Distributive and Allied Employees Association released a joint statement over
Wiser
JULY 20, 2021
Related: 8 Simple Tactics to Increase Market Basket Size. How Consumers Compare Prices to Make Purchase Decisions. How Buy One, Get One Can Improve Your Sales. What’s in your tool kit for capturing consumer insights? Odds are, the methods at your disposal haven’t changed much in years. You have focus groups, surveys, panels, and the like.
Retail Wire
JULY 23, 2021
Home Depot is rolling out a new line of power tools that will not work unless they’ve been scanned at the register and activated using Bluetooth technology.
Retail TouchPoints
JULY 23, 2021
Uber Technologies is continuing to scale its massive logistics buildup with two new retail partnerships. The ridesharing service will now provide same-day grocery delivery for Costco in Texas, and will help Mercari take its “no-meetup garage sale” marketplace nationwide. The Costco pilot will begin at 25 warehouse stores in Dallas, Austin, and Houston, with seven more Texas locations to be added over the coming weeks.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Inside Retail
JULY 22, 2021
Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson.
Cisco Retail
JULY 23, 2021
Bringing focus back to organizations’ IT, and empowering security heroes. Esports are becoming massively popular, and you’ll commonly hear about how a player “carried the team on their back,” a phrase often used when a teammate perseveres through adversity, contributes more than their fair share, and ultimately delivers a win. Over the last year and a half, IT and security heroes globally have adapted and met the needs of their workforces that had to rapidly pivot to remote work.
Hyken
JULY 21, 2021
I’ve written about today’s topic before. The idea I’m about to share is really common sense. Even if you didn’t read my past articles or watch my videos about this, you still know and understand it. Yet, it’s worth bringing up again, as I have a new twist on it. In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , I share a story about the shortest customer service keynote speech I’ve ever delivered.
Retail TouchPoints
JULY 20, 2021
Zoom Video Communications has agreed to acquire Five9 , a provider of cloud-based contact center solutions, in an all-stock transaction valued at approximately $14.7 billion. With the acquisition, Zoom said it aims to build “the engagement platform of the future.” Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Inside Retail
JULY 22, 2021
NSW state premier Gladys Berejiklian and chief health officer Dr Kerry Chant have declared the Sydney outbreak a “national emergency” and have called on the federal government to shift its vaccine strategy to focus on workers in the state’s most impacted areas in an attempt to get the delta virus under control. “There is no doubt that the numbers are not going in the direction we were hoping they would at this stage,” said Berejiklian.
Cisco Retail
JULY 23, 2021
By Eric Hanselman, Principal Research Analyst, 451 Research, part of S&P Global Market Intelligence. Are there any organizations that don’t face challenges in making their technology teams more productive? It’s tempting to speculate about the ideal environments that seem to exist at hyperscalers or cutting-edge startups, but the reality is that there are always challenges in any operational pattern, and even the loftiest struggle to do better.
Nvidia
JULY 19, 2021
A pair of new demos running GeForce RTX technologies on the Arm platform unveiled by NVIDIA today show how advanced graphics can be extended to a broader, more power-efficient set of devices. The two demos, shown at this week’s Game Developers Conference, included Wolfenstein: Youngblood from Bethesda Softworks and MachineGames, as well as The Bistro from the Open Research Content Archive running in real time on a MediaTek Arm platform with ray-traced graphics.
Retail TouchPoints
JULY 19, 2021
When we ponder the future of retail, the store is always involved in discussions. In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. In fact, the eyewear darling plans to open another three dozen locations by end of this year.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Inside Retail
JULY 22, 2021
Department store Myer has signed a ten-year lease on a new 40,000 sqm warehouse which will serve as the 120-year-old business’ new national distribution centre. The warehouse, situated in Ravenhall, Victoria, will serve Myer’s stores and online efforts, will hold over 100,000 SKUs, and is key to the next phase of the department store’s ‘Factory to Customer’ initiative – and is another important step in the ongoing ‘Customer First Plan’ according to chief executive John King.
Cisco Retail
JULY 19, 2021
No matter how secured or precise the configurations are, there are some problems you can’t almost avoid, particularly L2 loops. The looped frames have no TTL to decrement and nothing else to lose. It unleashes at a perfect time, a critical production hour or perhaps Friday nights! A common approach is to tighten STP configuration and enable BPDU guard, root guard, loop guard, Unidirectional Link Detection (UDLD), storm-control or disable unused ports, where ever applicable.
Talking Retail
JULY 21, 2021
The shortlist of independent finalists in the 2021 Retail Industry Awards has been unveiled. Judging for the awards was completed last week, with dozens of retailers and industry experts scrutinising hundreds of top-quality entries to come up with the ‘best of the best’ in the independent sector. Kim Reddick, commercial director for the Retail Industry.
Retail TouchPoints
JULY 21, 2021
JCPenney is putting its stake in the inclusive beauty movement with the launch of a new in-store and online beauty experience. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” omnichannel experience that “exemplifies [the retailer’s] commitment to amplify diverse and inclusive beauty brands.” Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
Inside Retail
JULY 21, 2021
Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. “While the podcast is digital, Mecca at heart has unbelievable human connection, thanks to our stores. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.
Cisco Retail
JULY 22, 2021
How can manufacturers accelerate digitization? The payoffs are huge. Think predictive maintenance to reduce operational costs. Or, “digital twinning” to simulate changes to assets or processes and create new business opportunities. Using network devices as sensors to improve cybersecurity. With rewards like this at stake, what’s stopping manufacturers from going all-in on the industrial IoT?
Small Biz Trends
JULY 18, 2021
Online consumer purchases are increasing, and this means more shipping. And according to the latest research from ShipStation, more consumers are demanding shipping transparency from retail businesses. Consumers Demanding Shipping Transparency. It is only natural for consumers to want a better shipping experience as they make more online purchases. And part of this experience now demands transparency in how retail businesses ship their products.
Retail TouchPoints
JULY 22, 2021
Askneo has launched a conversational chatbot for the Neo SMS platform that aims to use texting to turn mass customer outreach into personalized interactions at scale. The solution offers a no-code interface to help retail brands personalize sales and marketing with more human messages. With the addition of the SMS Bot, Neo aims to help customers better reflect their brand by customizing automated replies and questions.
Advertiser: FourKites
Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.
Let's personalize your content