Wiser

AUGUST 15, 2017

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. Unfortunately, we all know we don’t live in a perfect world, and we’ve all seen end of season sales, BOGO deals, and clearance racks. A challenge faced by retailers is how to maximize margins while clearing seasonal merchandise by a certain date.

Markdowns 90

Markdowns Promotions Planning Shipping 90

Retail Technology Review

AUGUST 15, 2017

The era of the disloyal consumer is upon us; new research from global ecommerce consultancy Salmon has found that brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop.

Consumer 37

Consumer Shopping 37

Store Growers

AUGUST 16, 2017

There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way. This means that only those that excel at a specific channel will dominate. And that’s only 10-20% of the market.

Marketing 57

Marketing Advertising Shipping ATS 57

Wiser

AUGUST 17, 2017

You’re a major retailer or direct to consumer brand and the million dollar question is: should you build an in-house pricing solution or partner with a third party provider? By this point it has become abundantly clear that being able to change your prices in real time is a make or break aspect of a holistic retail strategy. It’s the difference between responding to market changes with intelligent price updates and scrambling the next morning when you realize that your sales tanked b

Accounting 87

Accounting Retailing Pricing Consumer Marketing 87

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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