Wiser

OCTOBER 5, 2017

Brands and manufacturers realize that resellers might not always have their best interest in mind. With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, Sater, Seymour and Pease titled, Why MAP Policies Fail and What You Can Do So That Your Policy Doesn’t. .

Advertising 68

Advertising Promotions ATS 68

Store Growers

OCTOBER 5, 2017

Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks. And even those very modest promotional efforts resulted in the first sale coming in.

Accounting 43

Accounting Promotions Shipping Marketing 43

Wiser

OCTOBER 3, 2017

Having a competitive price along with added value are the keys to outperforming your competitors. Unfortunately, perfecting a pricing strategy isn’t an easy task, and it requires continuous monitoring. To maintain a competitive price, retailers need to either change prices internally or put a pricing engine to work on their behalf. In this blog post we’ll share what competitive price analysis is, and the reasons retailers should consider automation.

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Markdowns Promotions Marketing Accounting 47