Sat.Mar 06, 2021 - Fri.Mar 12, 2021

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its rampant rise in China is encouraging U.S. and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.

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Storytelling in retail: how to do it right at the point-of-sale

Tokinomo

Everybody loves stories, right? When we were kids we fell asleep listening to them, when we were teens we fell in love with their help, and even as adults we still like a good story. Storytelling is not just for tucking children at night, it’s also for big brands that want to attract shoppers and turn them into loyal customers.

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Media Clutter: how to cut through and connect with shoppers?

Mike Anthony

The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new shopper communication opportunities, experience suggests that there is a downside to every opportunity.

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Pierre Brocas and Nada Oudghiri design gallery-like eyewear store informed by Memphis movement

Dezeen

Colourful display stands are meant to appear like artworks within this eyewear store in Dhahran, Saudi Arabia created by French designer Pierre Brocas and architect Nada Oudghiri. Located in the Mall of Dhahran, the 100-square-metre retail space is the first flagship store for Dubai glasses brand Eyewa. "Our wish was to move away from typical eyewear retail atmospheres," said Brocas.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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4 Key Steps to Profitable Store-Based Fulfillment

Retail TouchPoints

The dramatic increase in ecommerce volume triggered by the pandemic increased many retailers’ topline revenues, but many are finding it difficult to contain the costs of new types of order fulfillment such as BOPIS, ship-from-store and curbside pickup, according to a report from Incisiv , commissioned by Manhattan Associates Inc. The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. retail executives whose stores offered at least one method of store-base

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Celebrating International Women’s Day: 9 Female Retailers We Love

Retail Times

Over the years, we’ve connected with retail stores of all shapes and sizes, and a good chunk of them are owned by some amazing women. So, in honor of International Women’s Day, we’ve decided to celebrate some of our favorite female retailers. In this special Vend post, you’ll come across a handful women-owned retail business from all around the world.

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Supplier Spotlight: A new-fashioned spin on your favorite skincare products

Rangeme

Breaking into the world of skincare is a huge endeavor. Building a skincare brand that stands out to consumers and retailers alike is even more so. Spinster Sisters Co. was able to do both, with what started as a hobby and turned into a cult-like skincare brand selling products in retailers across the country. In this Supplier Spotlight, we hear from Kelly Perkins, CEO and Founder of Spinster Sisters, on how she turned her passion for soap making into a multi-product line business that caught th

Fashion 98
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Musings on Online vs. Offline Retail

Retail TouchPoints

The online versus offline debate remains a hot topic in retail. Personally, I spend more online than I used to, but mainly buying stuff I’m familiar with, my friends have recommended or I’ve seen reviewed. But if it’s new to me and I can’t touch, hold, taste or smell it — and if you don’t understand what I think of as “my style,” or conversely my actual size — then I likely won’t waste my time shopping online with you.

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How Creative Gateways Art Gallery Delivers a “Happiness Experience” Across Multiple Outlets

Retail Times

If you ever find yourself in Arizona, be sure to stop by Creative Gateways , a family of art galleries that offers unique fine art and jewelry experiences. Creative Gateways has three locations across Arizona and online stores, and the business sells a wide range of art and products, including blown glass, stainless steel sculptures, handmade jewelry, and more.

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What the Best Brand Protection Software Can Do for You

Wiser

Brand protection can be a bit of a catch-all term, with the definition depending on who you’ve asked. We like to say that brand protection is the process of protecting your intellectual property from a variety of risks, including counterfeits, copyright infringement, inconsistent branding, and inaccurate prices. In general, there are many different risks facing your brand—how people represent your brand online, from the logos to the colors and messaging—to how resellers price your products

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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5 Signs Your 3PL Is Holding You Back

Retail Bound

As your eCommerce business expands, your 3PL should grow with you and eliminate the heavy burden of shipping and fulfillment. Unfortunately, many online retailers have experienced nightmares when partnering with an unreliable shipping partner. While their relationships may have started out strong, they quickly caused endless logistics issues. Here are five common problems retailers experience with bad shipping companies and signs you should look out for with your own partners.

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How to Adapt Your Ecommerce Business to Increase Sales in 2021

Retail TouchPoints

The global pandemic created by COVID-19 has accelerated the maturation of ecommerce businesses and has led to an increase in online sales. It’s estimated that these figures will continue to rise gradually in 2021, due to the ongoing prevention methods put in place internationally along with the changes in consumer spending habits. According to a study from Digital 2020 , 47% of users have seen a significant increase in the time they spend shopping online.

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The Future of Branded Environments?

Miller Zell

The first-annual “ Miller Zell Innovation Scholarship ” asked college students pursuing a degree in business, fashion merchandising, retail, banking, architecture or another related field to provide their thoughts on how they might redesign branded environments in response to the COVID-19 pandemic.

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Wiser Solutions Builds on Its In-Store and Online SaaS Platform with Field Team Management, Expansion into Europe and Latin America

Wiser

Wiser Solutions is bringing its commerce execution suite to more customers around the world, with a major expansion of its core online services into Europe and Latin America. At the same time, Wiser is evolving its U.S. in-store retail execution capabilities for channel and distribution partners that make it easier than ever to identify and resolve brick-and-mortar issues at the shelf.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Q&A With ASG President Carrie Barclay

Chute Gerdeman

The post Q&A With ASG President Carrie Barclay appeared first on Chute Gerdeman.

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Ralph Lauren Taps into the Sharing Economy with New Subscription Rental Service

Retail TouchPoints

Ralph Lauren has launched a new subscription rental service for its Lauren Ralph Lauren brand, which is currently sold at 500 points of distribution in North America. “The Lauren Look” rental service is now available to North American consumers, with memberships starting at $125 a month. Members have access to an evolving selection of Lauren dresses, pants, tops and more.

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Grocery Stores and Supermarkets Product Placement Guide

Kuusoft

How do you design and organize product placement in your grocery store or supermarket? Here are six factors to maximize your grocer profits. The post Grocery Stores and Supermarkets Product Placement Guide appeared first on The Official Kuusoft Blog.

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How Much to Charge for Sponsored Posts

Thrifts and Tangles

One of the biggest questions most influencers ask when they first start wanting to work with brands is. The post How Much to Charge for Sponsored Posts appeared first on Thrifts and Tangles.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Ways Retailers Can Use Heatmap & Zone Analytics to Drive Conversions

V Count

What does visitor flow inside a store have to do with conversions? As it turns out, quite a lot. Slight changes in your visitors’ path can increase footfall traffic around promotional displays and help avoid bottlenecks. Data collected manually by salespeople on the floor can be inaccurate and limiting for Retailers. For this reason, retailers are now utilizing technologies like people counting sensors and retail analytics software to generate heatmaps that track their customer flows within thei

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans.

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Women in Tech: Q&A with a Product Trainer

Cyber Till

3 mins read As part of Cybertill's 2021 International Women's Day activities we are bringing a series of interviews with Cybertill's 'Women in Tech'. Our latest is with Carly, a Product Trainer who started on our Support team and has worked her way up Cybertill over the years.

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Recall Roundup: February

Hunton Andrews Kurth

The CPSC recently announced its first civil penalty of 2021. Cybex International, Inc. (Cybex) agreed to pay $7.95 million after the workout equipment manufacturer allegedly failed to immediately report to the CPSC the defects in two of its products. The first product was an arm curl machine, which had a defective weld that could cause the machine’s handle to separate unexpectedly and strike the consumer in the face.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How the Field Team at Novamex Stayed Resilient Through COVID-19

RepslyBlog

The COVID-19 pandemic brought an unprecedented amount of challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG brands and their field teams this, unfortunately, meant reducing headcount, following strict protocols and guidelines, and embracing uncertainty in a time of tumultuous change.

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Lightspeed POS Continues Global Expansion with Acquisition of Vend

Retail TouchPoints

Lightspeed POS , a provider of cloud-based, omnichannel commerce platforms, will acquire cloud-based retail management software company Vend for approximately $350 million. Lightspeed will leverage Vend’s complementary technology stack and user experience capabilities to deliver advanced commerce capabilities to its growing roster of global clients.

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Tips for Tenants: Spring 2021

Broad Reach Retail

Create a Buzz this Spring! The days leading up to the four major holidays of the Spring season see an increase in traffic, as well as sales. Plan ahead and start creating a buzz for the upcoming Spring season! Well-timed promotions around holiday gifts and merchandise can help drive both physical and online traffic to your store. Include flash sales, early-bird specials, and loyalty rewards for your best customers.

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In-Store Displays: Reasons Yours Aren’t Working – And What to Do Instead.

Kuusoft

Wondering why your retail in-store displays aren't working properly or bringing you advertising revenue? Learn how to avoid common mistakes. The post In-Store Displays: Reasons Yours Aren’t Working – And What to Do Instead. appeared first on The Official Kuusoft Blog.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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International Women’s Day 2021: Our Latest Updates!

Retail Assist

The 8 th March is International Women's Day, which is a global day celebrating the social, economic, cultural and political achievements of women. So, in this week’s blog, we wanted to bring you the latest in our team news and achievements (and yes, they’re all about women!). Top 10 Female Retail Technology Leaders. To mark International Women’s Day 2021, Retail Technology Innovation Hub listed the top 10 women making positive impacts on the retail technology sector and we were very proud to see

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Clerisy Launches $100M Growth Equity Fund, Invests in Dormify

Retail TouchPoints

Alexandra Wilkis Wilson, Co-Founder of Gilt Groupe and Glamsquad , has launched Clerisy , a growth equity fund, with former L Catterton Partner Lisa Myers. With a focus on serving consumer and tech companies, Clerisy has made its first investment in Dormify , the dorm room and home décor ecommerce brand. Terms of the deal were not disclosed. “We’re thrilled to have Clerisy’s support to accelerate our business at a time when Gen Z is increasingly focused on creating individualized and functional

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Women in Tech: Q&A with a Product Owner

Cyber Till

4 mins read Here at Cybertill we are proud that 50% of our senior management roles are occupied by women and we have many women who work in often male-dominated professions or roles. So, we would like to use this year's International Women's Day (8th March 2021) to shine a light on our women in tech, and bring you a series of Q&A's with women from Cybertill, so that they can share their experiences and any advice that they may have for the younger generation wanting to get into their profes

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Retailers Beware: “You can’t say your products are made in the USA when [they are] made elsewhere.”

Hunton Andrews Kurth

Gennex Media LLC, a customizable product online marketplace, and its sole officer and shareholder Akil Kurji, have agreed to an FTC consent decree resolving allegations the company falsely claimed its Brandnex novelty products were “Made in USA,” “USA MADE,” and “Manufactured Right Here in America!” when, in many instances, they were wholly imported from China.

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.