Shoppers Embrace ‘Girl Math’ To Justify Luxury Purchases — Here’s How It Works
August 16, 2023
The trend of “girl math” is emerging as a way for consumers to justify luxury purchases by breaking down the price of an item into the cost per wear, making it seem more affordable in the long run. The term, originating from TikTok, seeks to reframe the narrative around luxury indulgences and encourages consumers to rationalize big-ticket purchases by considering how often they will use or wear the item. While this approach can be helpful for some purchases, experts advise careful consideration and weighing the trade-offs, especially if it affects one’s financial well-being.
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