How Kmart, The Party People are cashing in on Halloween

Retailers are set to benefit from the growing popularity of Halloween this year. Photo from Bigstock
Retailers are set to benefit from the growing popularity of Halloween this year. Photo from Bigstock
It’s going to be happy hauntings for retailers, as one in four Australians plan to celebrate Halloween this year. The Australian Retailers Association is expecting $430 million to be raked in over the period, with an average spend of $86 per person.  The Party People’s chief executive Dean Salakas said that sales are typically strong when Halloween falls on a Saturday.  He was expecting a downturn as Halloween falls on a Monday this year, but instead saw a 10-15 per cent incre

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now