Sephora, Rent The Runway Pledge To Devote 15% Of Shelf Space To Black-Owned Companies
Retail TouchPoints
JUNE 10, 2020
Sephora has signed on to the 15% Pledge , a call for major retailers to reserve 15% of their shelf space for items produced by black-owned businesses. The 15% figure is designed to parallel the percentage of the U.S. population that is black. Rent the Runway also has signed the pledge, according to a New York Times report. “We’re collectively reckoning with the fact that for far too long, fashion has co-opted the style, inspiration and ideas of black culture without ensuring that the people behi
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