Sat.May 02, 2020 - Fri.May 08, 2020

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What is Product Cannibalization?

Wiser

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat. Of course, there’s a lot that goes into bringing a product to market. Understanding the competitive landscape, determining how the new product fits into your portfolio, developing a pricing strategy—these are just a few of the key steps in a launch.

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How Should Retailers Read the Mixed Re-opening Messages?

Retail Adventures

Re-opening guidelines for states, communities, and sometimes towns right next to one another have different rules. Advice from consultants is all over the place. One suggested retailers remove all merchandise from the sales floor and set up a show room featuring a sample of each item instead. We wondered if this particular consultant had ever stepped foot in an actual stock room?

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In-store social distance in times of COVID-19

Shopper Motion

Almost two months after the outbreak started, it is now undeniable that the world is facing a health crisis unprecedented in our era. What started as a localized virus in China has spread overnight to affect most of the countries in the international arena, thus changing the way we live and interact with one another. Although business activity is slowly restarting in some countries, it is unquestionable that returning to normalcy will take time.

Returns 52
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16 Steps We’re Seeing Retailers Take to Prepare for the Next Normal

Theatro

A number of industry experts have commented that we’ve seen the equivalent of three years’ worth of store operations’ evolution in the span of the last 6 weeks. As many states begin to tiptoe back from sheltering-at-home, what’s even more eye-opening is the broad agreement that we likely still have a long way to go before we settle into the Next Normal.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Plant-Based: A Buzzword or a Newfound Staple in Grocery?

Wiser

If you’re like me, it feels natural to almost block anything to do with “COVID-19” in order to remain focused and concentrated on the daily tasks at hand. Here at Wiser Solutions, we’ve been strategizing about how to offer valuable communications with both our current and prospective customers during this time of what seems like ambiguity accompanied by evolving uncertainty.

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These “Worst” Practices are Causing You to Lose Money on Promotions

RepslyBlog

We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful, the fact is that up to 75% of brands are still left in the red at the end of their promotional campaigns. For many teams, that’s because no number of best practices will truly make a difference if you still have some of your worst practices in place.

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Getting your high street online

Retail Technology Review

StoreKit has produced free software for independent restaurants, shops, and other businesses, to transform themselves into online cash stores during the pandemic.

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Comment on How Inventory Management Can Help Brand Your Business by NectarBits

Bindo

Nice Content Than for sharing.

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Retailers closing the gap – new data shows 27% rise in U.K. online shopping

Retail Technology Review

With many UK brick-and-mortar stores remaining closed, new data from commerce experience leader, Bloomreach, shows that retailers are closing the sales gap through their digital offerings – with online sales in the UK increasing 27% from the same time year-on-year and increasing by 23% from last week.

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Metapack enables retailers to keep trading during COVID-19 disruption with Ship-from-Store solution

Retail Technology Review

Metapack, the eCommerce delivery technology provider, has announced that over 10 retailers have now deployed its Ship-from-Store solution, enabling them to transform physical stores into mini distribution centres and keep trading during the disruption caused by the COVID-19 crisis.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Go Instore partners with Currys PC World to deliver the instore shopping experience to their online customers during lockdown

Retail Technology Review

Go Instore is powering the Currys PC World ShopLive experience to enable staff to work from home, serve customers remotely and support the transition of store re-openings as lockdown restrictions are lifted.

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Scurri named among 50 global tech start-ups powering the new retail era

Retail Technology Review

Scurri, the cloud-based software provider that connects and optimises the eCommerce ordering, shipping, and delivery process has been named among the top 50 retail tech start-ups operating globally, according to a new report published by RWRC – home of Retail Week and World Retail Congress.

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Broad Match: The Real Cost of Using The Default Match Type

Store Growers

For years, I’ve been talking s**t about broad match keywords. My advice has been simple: stay away from this keyword match type , especially if you are new to Google Ads. That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI. So in this article, I want to show you the details of what happens in you (accidentally) use a broad match keyword in one of your campaigns.