Wiser

JANUARY 30, 2018

Earlier this month we welcomed our first CFO , Mathieu “Mat” Gagné. We are excited to have him on board and wanted to delve a little deeper and help you get to know him. . I sat down with Mat to learn more about his background and what he brings to Wiser. . Angelica: Hi, Mat. Thanks for taking the time to chat. Can you tell me a bit about your background?

Finance 74

Finance Management Accounting Promotions 74

Cross Cap

FEBRUARY 1, 2018

A guest post by our friends from Pivotal Payments. According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store. Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. But instead of rolling over, physical retailers can use this so-called “retail apocalypse” as a catalyst to evaluate their approach to customer experience – perhaps the one edge they have

Customer Experience 52

Customer Experience Payment Services Shipping Kiosk 52

Store Growers

JANUARY 31, 2018

Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not. I’ve seen many Adwords accounts where smart business owners have done the hard work to their campaigns set up correctly, but get the campaign priority wrong. This causes their campaigns to not run the way they intended, leading to a higher cost per click and higher cost per sale.

Shopping 44

Shopping Advertising Accounting Management 44

Retail Technology Review

FEBRUARY 1, 2018

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February.

Fashion 37

Fashion ATS 37

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Wiser

FEBRUARY 2, 2018

This is a guest article by?Roy Steves, co-founder of StatBid. While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. Used correctly, these tools give you the ability to capture your fair share of the market, while striking your competitors where they are weakest. .

Shopping 68

Shopping Returns Marketing Accounting 68

Cegid

JANUARY 29, 2018

Cegid was ranked No. 1 overall specialty vendor, No. 1 for customer satisfaction among specialty software vendors and No. 2 overall in the annual RIS Software LeaderBoard study of the retail industry’s software providers. Cegid, a leading global provider of retail technology to luxury, fashion apparel, beauty and jewelry brands, today announced that it was ranked the top overall specialty vendor and the No. 1 specialty vendor for customer service in the 2017 RIS Software LeaderBoard study.

Jewelry 20

Jewelry Apparel Fashion Returns 20

Wiser

JANUARY 31, 2018

After an uproar from Whole Foods customers over empty shelves, it became clear that their inventory management was not working. On top of that, Amazon’s buy out of Whole Foods brought an end to brand advocates in-store. Our VP of Customer Success, Kathleen Egan, was interviewed by FierceRetail editor, Jacqueline Renfrow, about the role of brand advocates, what this news could mean for Whole Foods, and what the future might hold for brand advocates.

Inventory Management 60

Inventory Management Promotions Management 60

Retail Technology Review

FEBRUARY 1, 2018

In light of H&M seeing profits fall, Perry Krug, principal architect, Couchbase, comments: "H&M is quite right on the need to innovate, and to do so quickly – one of the factors that finally crippled Jaeger in 2017 was that its digital transformation was too little, and far too late.

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Retail Technology Review

JANUARY 31, 2018

How can the retail industry survive (and overcome) the new customer's demands? In a decade of digital transformation, customer behaviour has dramatically changed.

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